Lithuanian FA formalises direct deal with Hummel amid brand’s growing footprint in Lithuania

The Lithuanian Football Federation has signed a new direct partnership with Danish sportswear giant Hummel, strengthening a long-standing relationship as the brand expands its presence in Lithuania. The agreement comes as Hummel recently opened its largest outlet in the country in Kaunas, reinforcing the company’s growing visibility alongside deeper cooperation with the LFF.
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“We Came to Win”: Roland Vrabec’s Baltic gamble pays off

When FK Panevėžys stunned Hegelmann Kaunas in the Lithuanian Cup final, many neutrals saw only the scoreline and the spectacle of a bicycle kick that will live long in club folklore. But for Roland Vrabec, the German coach who only took charge this year, the victory meant something altogether deeper: proof that a risky move into the footballing unknown could pay off with silverware and a ticket to Europe. Days after the final, the emotions were still raw. “It feels like it was just an hour ago,” he admitted. “I’m still overwhelmed with all the feelings, great feelings after this win.”
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Hegelmann favored, Panevėžys hungry: Who will lift the LFF Cup?

As the Lithuanian football season draws to a close, excitement is building for its final showdowns. While the A Lyga championship wraps up on November 8th, we already know the two teams set to clash in the much-anticipated LFF Cup final. On September 28th at 4 P.M. local time, FK Panevėžys and FC Hegelmann will face off in a match that promises to capture the attention of football fans across the country.
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