FCI Levadia has announced a strategic partnership with Swiss-based sports-tech company Blocksport, with the collaboration centred on the development of a dedicated club app ahead of the new football season.
As part of the agreement, Blocksport will deliver a Fan Experience Platform, described as a SuperApp, alongside a comprehensive Customer Data Platform (CDP). The combined solution is designed to centralise Levadia’s digital ecosystem, strengthen fan engagement and support data-driven decision-making while opening up new revenue streams.
The SuperApp will offer supporters access to exclusive content, gamification features, loyalty programmes, digital memberships, matchday activations and direct communication from the club. The accompanying CDP will provide advanced analytics and segmentation tools, enabling targeted marketing activities and supporting long-term growth and monetisation.
Blocksport CEO Vladimir Liulka said the partnership reflects Levadia’s ambition and focus on innovation. “We are delighted to welcome FCI Levadia Tallinn into the Blocksport family. As one of the most ambitious clubs in the Baltic region, Levadia understands the importance of digital transformation and engaging the modern fan. With our SuperApp and CDP, the club will gain a future-ready digital infrastructure designed to strengthen fan loyalty, elevate the club’s brand, and open new business opportunities,” Liulka said.
FCI Levadia chief executive Jevgeni Gurtšioglujants highlighted the role of supporters in the club’s strategy. “Our community and fans are at the heart of everything we do. Working with Blocksport allows us to create a unified digital platform that brings supporters closer to the club and helps us develop both commercially and strategically. The SuperApp will change how our community interacts with Levadia — on matchdays and throughout the season. Our aim is to set new standards both on and off the pitch,” he said.
Blocksport already has an established presence in Baltic football through partnerships with Latvian Virslīga and, elsewhere in Estonia, FC Nõmme Kalju. The Levadia agreement further strengthens the company’s footprint in the region and aligns with its broader mission to support sports organisations through digital innovation.
The FCI Levadia SuperApp is scheduled to be launched in time for the start of the upcoming football season.
